Interactive photocall for the guests at the Carmen Thyssen Museum (Andorra)
30 March, 2017/AR, Events, Marketing and Events
The new museum of Carmen Thyssen’s collection has opened its doors in Andorra with three different events —each one addressed to a specific important sector related to tourism and culture— and the contribution of the country’s main institutions.
Not only has DigaliX developed the design and software of the multitouch interactive devices that belong to the museum’s offer (three XFrame screens and an XTable); they also installed an interactive photocall for the guests during the first days.
Baroness Carmen Thyssen, Minister Olga Gelabert and the artistic director of the museum, Guillermo Cervera in the interactive photocall.
The picture chosen for the photocall was the landscape Two Bridges in New York, by Lowell Nesbitt
This type of device consists of a screen and a detection system with chroma key in real time. It generates and saves pictures automatically in order to upload them to social networks and make them go viral. That’s what we did during the three events with Twitter and Facebook.
In this case, it was about entering one of the artworks. The guests would approach the screen and pose to get into the painting Two bridges, New York, by Lowell Nessbit —a late-afternoon Brooklyn viewed from Manhattan.
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